Connecting with Mexico Consumers in 2014

The presentation will focus on Mexico results of Ad Reaction study specifically and compare them across with wider LATAM / Global results, including learnings of different Crossmedia studies from around the world, addressing topics like:

How much screens are used?
How are screens used?
How much do screens interact?
What do people think of multiscreen marketing?
What should brands do?

James Galpin, Head of Media & Digital Solutions, LATAM, Millward Brown

James has a deep understanding of how to leverage media and digital investments to grow brands and deliver better marketing performance, built on 20+ years of marketing, media and digital ROI and effectiveness research and analytics experience.

James moved into his LATAM role in September 2014. Immediately before this he was responsible for building MB's Media Practice and CrossMedia business across the Africa/Asia/Pacific region. When he first joined MB in 2007 he led the development of the CrossMedia solution as SVP, Global Media Practice.

Before joining MB James had senior insight and consultancy roles in Carat/Aegis Media, The Billet Consultancy, The Value Engineers and TNS WorldPanel, always focussed around helping marketers to deploy marketing investments better, to grow their brands more profitably.

He started his media career in sales and marketing in magazines and radio